New BALANCE
Photo and video work featuring Grove Lane as part of New Balance’s Run Your Way campaign. Run Your Way was all about celebrating the global communities who promote positive, inclusive and uplifting environments. NB partnered with eight London run crews in the lead up to The London Marathon who shared the values of this campaign. Creative shared at The London Marathon Expo, NB Marathon Week Events and at The Big Half.
NIKE
Photography of Awer Mabil used in Nike’s You Can’t Stop Us campaign to launch Australia’s National Team Kits. My imagery of Mabil was used alongside photography of Sam Kerr and Ellie Carpenter across the national campaign, which appeared in Nike and Rebel Sport stores and other retailers across Australia, as well as ecommerce platforms and Google Display advertising.
Strava
My imagery accompanied Anya Culling’s recollection of taking on The Speed Project for Strava Stories. As part of Team Lemonade, a group of six female London-based runners, Anya raced from Los Angeles to Las Vegas in this unsanctioned ultramarathon. Collectively the team, powered by lululemon, covered more than 550kms across California and Nevada, taking on desert terrain, unseasonable rain and even snow after nightfall.
