The Runna Podcast
Hosted by Runna co-founder Ben Parker and Head Coach Anya Culling, I led the technical production of The Runna Podcast, filming and editing episodes alongside promotional short-form content. Episodes were recorded both in-studio and in front of live audiences across London, New York and Boston.
The podcast grew to become the #1 running podcast in the UK, #3 in Australia and Top 10 in the US and Canada, featuring world-class runners, elite athletes from other sports and high-profile creators from the running community.
The long-form format created space for inspiring, entertaining and educational conversations, extending Runna’s content beyond short-form social. I worked closely with the podcast producer, managing freelance crew and additional production support as required.
Runna Social Content
As Creative Manager, Film, I worked closely with Runna’s social content team across ideation, production planning, filming and editing, creating content for the brand’s social channels. The work featured coaches, brand ambassadors, app users, event attendees and elite athletes, spanning high-production campaigns alongside native, low-fi social formats.
Content was created to support subscriber growth and engage runners across the global running calendar, from major race weekends to new app features, coaching insights, tips and inspiring and entertaining stories. The work contributed to significant audience growth across key international markets, including substantial growth among US-based followers, with Runna’s Instagram audience growing from 390k to more than 850k over 18 months.
Working within Runna’s wider brand marketing team, I supported large-scale marketing campaigns and collaborated closely with our US-based YouTube team. I also helped build a global network of freelance creatives, expanding the team’s production capabilities across Runna’s international markets.